My Story: Kick-starting the Liquida Brand


I’m not going to say it’s been a smooth ride, and that I had it all figured out from the start, because that would be far from the truth. What I can say is that things kept unfolding along the way, and I simply had the decision to make- whether to keep pushing to be a successful entrepreneur in the Nigerian clime, or to give it all up. I chose to be resilient and smart about my business choices.
It was the wake of the 2017 ASUU (Academic Staff Union of Universities) strike and as much I initially decided to skip this part, for the sake of the ‘Better Nigeria’ brand we foresee in the nearest future, I do think it is crucial to give the necessary details of my journey, especially since I was still an undergraduate student of the premier University, in a country with its peculiar and obvious economic hurdles. Being a student, underfunded, yet, having a lot of time on my hands that I wished could be made productive, I took an interest in the whole process of producing pure virgin coconut oil.
I remember as a kid, it was an essential oil in our home and the homes of lots of other persons I knew. So, seeing my aunt make it from scratch, during the said break from school activities, and not just simply buying from a vendor, created a sudden spark of curiosity in me. Adiagbon- the natural smell was everything, and the undiluted oil reminded me of African gold. After watching her, curious as to why adiagbon had retained its popularity over centuries and centuries of generations, being used for cooking, hair growth, and other beauty and therapeutic purposes, I began to carry out intent research, with a goal in mind- to build a proudly Nigerian brand with a product everyone already loves.
In the cause of my research, I discovered that not only is adiagbon nature’s most dominant source of lauric acid, a medium chain triglyceride, with antibacterial, antifungal and antiviral properties easily absorbed into the body, making it the perfect cleaning agent and by extension, beauty product, it can also be used as healthy cooking oil, wooden furniture polishing oil, condition for pet’s fur, cures rashes, cures eczema and psoriasis, sleeping aid, anti-inflammation and acne oil, kills candida, hair growth oil, essential oil for cracked dry heels, sunscreen, face cleanser, night-time moisturizer, teeth wash, etc.





Ultimately, I had to decide what type of coconut oil I would be focusing on, and my methods. Once that was taken care of, and a market plan was put in place, I created my first batch of coconut oil, with branding help from family members. I started small, slowly building up to the current Liquida branding. Things didn’t move as fast as I envisioned. Apparently, coconut oil didn’t seem to catch the attention of youngsters as much as it did older people. So, I figured I had a lot of work to do. In time, with proper branding and proven results, my customer base grew and more persons were looking to restock.
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Coconut Bowl (1 Bowl)
₦3,500.00Rated 0 out of 5 -
Coconut Shell KeyChains (A dozen)
₦6,000.00Rated 0 out of 5 -
Coconut Shell KeyChains +Customisation (Boxed)
₦1,500.00Rated 0 out of 5 -
Coconut Shell Alphabet Pendants
₦3,000.00Rated 0 out of 5 -
Coconut Shell Necklace & Pendants + Customisation
₦5,391.20Rated 0 out of 5 -
Coconut Shell Necklace & Pendants
₦2,000.00Rated 0 out of 5 -
Coconut Shell KeyChains +Customisation
₦700.00Rated 0 out of 5 -
Coconut Shell KeyChains (Without Customisation)
₦500.00Rated 0 out of 5 -
Coco-Couple Keychain (2 in 1)
₦3,500.00Rated 0 out of 5 -
Liquida Coco Prop
₦1,500.00Rated 0 out of 5 -
Liquida Coco Spoon
₦500.00Rated 0 out of 5 -
Liquida Coconut Oil (500ml)
₦10,000.00Rated 0 out of 5 -
Maxi Coconut Bowl (1 Bowl and Spoon)
₦4,000.00Rated 0 out of 5 -
Box of 6 Liquida Coconut Oil
₦7,500.00Rated 0 out of 5 -
Box of 5 Liquida Coconut Oil
₦6,500.00Rated 0 out of 5 -
Box of 4 Liquida Coconut Oil
₦5,500.00Rated 0 out of 5 -
Box of 3 Liquida Coconut Oil
₦4,500.00Rated 0 out of 5 -
Box of 2 Liquida Coconut Oil
₦3,500.00Rated 0 out of 5
Five years down, and in a brainstorming session, I decided I needed to do something with all the coconut shell I was sending into the trash can. And so, Liquida Crafts was birthed. With Liquida Coconut Oil moving quite well, Liquida Craft was an opportunity to give more value, and cross-sell. Coconut shell bowls, product props, key chains, necklaces, sculptures led me into markets I never thought existed for me. It created an opportunity to reach out to my audience in a way that they can relate with on a daily basis, as well as a medium to express love for loved ones with little things that make a huge difference.
If there’s one thing I’ve picked up through the struggles and hurdles of building the Liquida brand, it is that hard work, resilience, and the right amount of networking is a great start, but smart work and innovativeness keeps you going.
Stay tuned to learn more about my journey and the intricacies of the Liquida brand. If you also use our products, please drop a comment to let us know your experiences so far!
Your story is indeed inspirational!
Baarokallohu feek, Sis
Amin, thank you so much 🥰❤️
Inspirational
Since l started using Liquida oil, my skin never remains the same. No more dark spots and of course the comment “you look younger than your age keep making me ask for more.” Now l know why my mother chose adinagbon as our family cream when we were young. May God enlarge your coat my dear. God almighty will put His barakah/blessings in your handwork. I love your products
That’s really lovely, we sell the very best
Thank you so much🥰❤️
Liquida moved from being my personal thing to become my family family brand. Pure and clean, Liquida passes it’s multiple purposes and stand out in all.
I’m super proud to be part of this brand. Keep pushing gurl, you’re hitting big supermarkets soon.
🥳🥳🥳🥳🥳
Thank you so muchhhhh. Thank you for keeping us in business ❤️
I really admire your creativity, my mom does too. Well done!
Thank you so much, it means a lot 😊
I’m super proud of your Growth. I really hope that someday, U’ll become a Global brand ❤️
Thank you so much for the kind words, I really appreciate 😊❤️
It’s the tenacity for me.
Making the Assu strike set back into a Brand. That’s an industrious move.
Way to go girl!
Made the best I could out of it. Thank you so much 🥰💓
Beautiful and inspiring.
I’m rooting for you Nike 🙂🙂🙂
Thank you so much, I really do appreciate ❤️
Such an amazing ride. Very exciting. Keep breaking new grounds!! 🎊
Thank you very much😊❤️
It’s awesome. Love your tenacity and creativity.
Keep soaring
Thank you so much 🥰❤️
Only One Liquida in the whole universe🙌🏽🙌🏽🙌🏽
YAASSSSSSSSSS
Using liquida products both the oil and the keychain is divine ❤️
I got my best girls liquida keychain and they love it
Liquida is going places
I just realized nothing goes to waste if proper skills is involved
Welldone darling
Thank you so so much, I really do appreciate
😮 Wow
Fr, I never thought something like this existed and I really love to see it. I hope to patronize soon😫
Keep doing well sissy 👍
Thank you so much. This means a lot💗